From October 16 to 18, 2024, the RION/Norsonic Europe Distributor Meeting was held at RION’s headquarters in Tokyo. This is the first time that RION and Norsonic have held a distributor meeting together, and it is a historic milestone event. A total of 33 participants from 18 companies across Europe attended to exchange views on future market strategies and product developments.
The main theme of the meeting was the introduction of new and key products from RION and Norsonic, as well as discussions on how to expand these products into global markets. During the Q&A sessions, distributors shared valuable feedback and specific market needs, offering insights that will be beneficial for future product development.
In addition, participants visited RION’s manufacturing facility, where they saw firsthand how products are made. The visit reinforced the importance of RION’s strong focus on quality and technological innovation, leaving a lasting impression on attendees.
Each evening, we hosted social events, where participants could relax and build stronger personal connections. These gatherings allowed both the RION and Norsonic teams, along with the distributors, to share ideas beyond the business realm, creating deeper bonds that will undoubtedly strengthen future collaborations.
Before the RION and Norsonic partnership, most distributors only handled one of the two companies’ products. Through this joint meeting, the understanding of both companies and their product lines was deepened, and new business opportunities were created.
This meeting, which confirmed that everyone was moving toward a common goal, was very meaningful for everyone. Our mission going forward is to further spread the appeal of RION and Norsonic products and increase the number of new “fans” around the world.
